Well.. there aren’t a lot to say. He made it in a desperate attempt to change his family financial issues. but as always he screwed up… he gave everything to the holders and didn’t kept anything for himself.
So now he need to buy on same terms as everybody else, and he has put Lisa’s collegefund into it..
He has no money left to make marketing. So now he hope the community will help him. trying to convince apu to accept it as payment in Kwik E Mart, and Moe give him free beer.