kote

Born in the depths of Internet in the mid-2000s, Koté became one of Russia's biggest internet legends, ruling VKontakte, spawning its own language, inspiring a 12M-subscriber franchise.

Designer Egor Zhgun later gave it a second life: a full identity, name, and mascot built around its own lore... something he'd never done before, breaking the usual sticker-pack mold entirely.

Buried for years.
$KOTE is that legend, finally awake.